USAA, a San Antonio-based Fortune 500 diversified financial services group offering banking, investing, and insurance to people and families who serve or served in the United States Armed Forces, needed a multi-channel campaign to speak to the audience in a softer-sell acquisition of new homeowners and renters insurance policies that took a more educational approach. This whimsical illustration and animation style was able to soften the sometimes-scary facts of homeowners/renters insurance claims. The seriousness was not lost however in bringing attention to some much forgotten or unknown safety and prevention tips delivered in OLV, OLR, social, display, and email. I collaborated with a talented group of creatives, strategists, accounts, production, and editors to create a well performing campaign.